02
Use a fair comparison
Build the baseline from a recent comparable role.
Choose a role recent enough that labor market, compensation, employer brand, team availability, and recruiting process are reasonably comparable. Record inputs and definitions rather than copying one top-line time-to-hire value. Time-to-hire includes many steps the evaluated system may not influence, while a narrow system may materially change time to qualified slate or reviewer hours.
Capture the funnel with denominators: people retrieved or applied, reviewed, advanced, contacted, delivered, replied, expressed interest, screened, scheduled, interviewed, and hired where available. Capture elapsed time and hands-on labor separately. Document hiring-manager rework, duplicate or stale records, candidate complaints, accommodation handling, and systems used.
If no trustworthy historical baseline exists, use a concurrent shadow comparison or explicitly treat baseline creation as the first pilot phase. Do not manufacture a clean number from incomplete ATS fields. Differences in role difficulty, geography, level, compensation, and employer demand should remain visible in the interpretation.
Minimum baseline record for a real-role pilot
| Dimension | Record | Why it matters |
| Role | Approved requirements, trade-offs, location, compensation assumptions, level, and opening date. | Prevents the target from moving after results appear. |
| Funnel | Counts and definitions at each review, contact, interest, screen, and interview stage. | Makes rates interpretable and exposes denominator changes. |
| Time | Elapsed time plus recruiter and hiring-manager hands-on hours. | Separates speed from transferred labor. |
| Quality | Pre-agreed rubric and reviewed examples of advances, rejects, and borderline cases. | Avoids judging only the best slate after the fact. |
| Impact | Candidate issues, corrections, accommodation requests, opt-outs, and external-action errors. | Keeps harm and recovery visible alongside output. |